We’re a 21st century company so we use technology everywhere, especially when it comes to design. We’re also direct-to-consumer so we always can keep a direct line of communication with you, our community — no middlemen messing around.

In simple terms, you tell us what you want and we make it. It’s basically the opposite of sitting in our creative bubble alone and just making what we think you should wear (i.e. the old days). No one wants that anymore. Once you share what you want, our co-founder and designer Sophie brings the designs to life. Even post-launch, we continue through rounds of edits based on your feedback because no tweaks are too small.

We’re perfectionists and we’re proud of it.